פרופ' אילה ארד

פרופ' אילה ארד היא חוקרת ומרצה בכלכלת עסקים ואסטרטגיה, בפקולטה לניהול ע״ש קולר. היא מכהנת כסגנית הדקאנית למחקר בפקולטה לניהול, וראש המרכז לחקר התנהגות צרכנים ע״ש סולומון לו. 

פרופ׳ ארד עשתה את כל תאריה באוניברסיטת תל אביב. בשנת 2011 היא סיימה את הדוקטורט שלה בכלכלה ונסעה להשתלמות פוסט-דוקטורט באוניברסיטת קליפורניה בברקלי ובשנת 2014 היא שבה לאוניברסיטת תל אביב והצטרפה לפקולטה לניהול. 

עבודותיה נמצאות על קו התפר שבין כלכלה ופסיכולוגיה. היא חוקרת החלטות שחורגות באופן שיטתי מהמודל הכלכלי הקלאסי של האדם הרציונלי. המחקר שלה כולל ביצוע ניסויים שנועדו לזהות השפעת גורמים פסיכולוגיים על תהליכי קבלת החלטות ובניית מודלים פורמליים שמביאים בחשבון התנהגות שאינה רציונלית. 

קורות החיים המלאים באנגלית

כלכלה התנהגותית וניסויית, מיקרו כלכלה.

Arad, A. and Gayer, G. 2012. Imprecise Datasets as a Source of Ambiguity: A Model and Experimental Evidence. Management Science, 58 (1), 188-202.

Arad, A. 2012. The Tennis Coach Problem: A Game-Theoretic and Experimental study. The B.E. Journal of  Theoretical Economics (Contributions), 12 (1), Article 10.

Arad, A. and Rubinstein, A. 2012. The 11-20 Money Request Game: A Level-k Reasoning Study. American Economics Review, 102 (7), 3561-3573.

Arad, A. and Rubinstein, A. 2012. Multi-Dimensional Iterative Reasoning in Action: The Case of the Colonel Blotto Game. Journal of Economic Behavior & Organization, 84 (2), 571-585.

Arad, A. and Rubinstein, A. 2013. Strategic Tournaments. American Economic Journal: Microeconomics,5(4), 31-54.

Arad, A. 2013. Past Decisions Do Affect Future Choices: An Experimental Demonstration. Organizational Behavior and Human Decision Processes, 121, 267-277.

Arad, A. 2014. Avoiding Greedy Behavior in Situations of Uncertainty: The Role of Magical Thinking. The  Journal of Behavioral and Experimental Economics, 53,17-23.

Arad, A. and Rubinstein. A. 2018. The People’s Perspective on Libertarian-Paternalistic Policies. Journal of Law and Economics, Vol. 61 (2), 331-333.

Arad, A. and Rubinstein, A. 2019 “Multi-Dimensional Reasoning in Games: Framework, Equilibrium and Applications”. American Economic Journal: Microeconomics, Vol. 11 (3), 285-318.
 

Arad, A and Maltz, A. 2022 “Turning on Dimensional Prominence in Decision Making: Experiments and a Model”. Management Science, Vol. 68 (8), 6075-6099.

Arad, A. and Gneezy, U. and Mograbi, E. 2023. Intermittent Incentives to Encourage Exercising in the Long Run. Journal of Economic Behavior and Organization, 2023, 205, 560-573.

Arad, A. and Benjamin, B. and Maltz, A. 2023. On the Relevance of Irrelevant Strategies, Experimental Economics, 26, 1142-1184.

Arad, A. and Brazilay, O. and Perchik, M. 2023. Facebook, Social Comparison and Happiness: Evidence from a Quasi-Natural Experiment, Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 17 (4), Article 4.

Arad, A. and Grubiak, K. and Penczynski, S. 2024. Does Communicating within a Team Influence Individuals’ Reasoning and Decisions? (with), Experimental Economics, 27, 109–129.

Arad, A. and Penczynski, S. 2024. Multi-Dimensional Reasoning in Competitive Resource Allocation Games: Evidence from Intra-Team Communication, Games and Economic Behavior, 144, 355-377.

Arad, A. and Antler, Y. 2025. An Experimental Analysis of the Prize-Probability Tradeoff in Stopping Problems. Review of Economics and Statistics, forthcoming.

Prizes

2022    The France-Israel Foundation Young Economist Award

2019    The Kadar Family Award for Outstanding Research

2017     University of Essex International Visiting Fellowship
 

2014     Alon Fellowship
 

2011     Rothschild Fellowship

Grants

2025 – 2029     “An Experimental Study of Decision Rules in General vs. Concrete Decision Problems”, Israel Science Foundation, $164,000

2022 - 2025     “Is Doing Nothing an Option? Omission of the Do-Nothing Option in Consideration Set Formation”, Israel Science Foundation, $174,000

2022 - 2024      “Experimental Identification of Qualitative Decision Rules under Uncertainty”, The Coller Foundation, $50,000

2018-2021         “Context Effects in Strategic Environments: An Experimental Study”, Israel Science Foundation, $168,000

2018-2020         “Intermittent Incentives for Encouraging Physical Activity”, United States – Israel Binational Science         Foundation, $75,000
 

2018-2019         “The Method, Habibi, the Method Bothers Me”, The Edmond J. Safra Center for Ethics, $10,000
 

2017-2019         “Strategic Cyber Reasoning in Attacker-Defender Resource Allocation Games”, The Blavatnik Interdisciplinary  Cyber Research Center, $80,000
 

2017-2018         “Strategic Decision Making in Teams: Lessons from the Analysis of  Intra-Team Communication”, The Coller     Foundation, $20,000
 

2017-2018          “Improving Decision Making of Management Teams: The Delphi Communication Method“, Raya Strauss            Center for Family Business Research, $8,300
 

2016-2017          “Equilibrium with Multi-Dimensional Reasoning”, The Henry Crown Institute of Business Research in Israel,      $5,000
 

2015-2016         “Persuasion within a Team in Strategic Interactions: Experimental Study”, The Henry Crown Institute of               Business Research in Israel, $5,000
 

2014-2015         “Multi-Dimensional Reasoning in Strategic Interactions”, The Henry Crown Institute of Business Research in       Israel, $5,000
 

2013-2014         “Welfare Implications of Libertarian-Paternalistic Policies”, The Henry Crown Institute of Business Research in    Israel, $3,750
 

2012-2014           Organizing Committee, “Decision Making and Emotion Regulation in Life-Span
     Transitions”, National Institute on Aging R13 AG043207, $68,044