Ayala Arad

Associate Professor
Head of the Solomon Lew Center for Consumer Behavior
Director of the Interactive Decision Making Lab
Coller School of Management
Tel Aviv University
Tel Aviv, 69978, Israel

Office: Lorry Lokey 1050



1. "The Tennis Coach Problem: A Game-Theoretic and Experimental Study" (2012)
The B.E. Journal of Theoretical Economics (Contributions), 12 (1) , Article 10.

2. "Imprecise Datasets as a Source of Ambiguity: A Model and Experimental Evidence" (2012)
with Gabi Gayer
Management Science, 58 (1), 188-202.

3. "The 11-20 Money Request Game: A Level-k Reasoning Study" (2012)
with Ariel Rubinstein
American Economic Review, 102 (7), 3561-3573.

4. "Multi-Dimensional Iterative Reasoning in Action: The Case of the Colonel Blotto Game" (2012)

with Ariel Rubinstein
Journal of Economic Behavior & Organization, 84 (2), 571-585.

5. "Strategic Tournaments" (2013)
with Ariel Rubinstein
American Economic Journal: Microeconomics, 5 (4), 31–54.

6. "Past Decisions Do Affect Future Choices: An Experimental Demonstration" (2013)
Organizational Behavior and Human Decision Processes, 121, 267-277.

7. "Avoiding Greedy Behavior in Situations of Uncertainty: The Role of Magical Thinking" (2014)

The Journal of Behavioral and Experimental Economics, 53, 17-23.

8. "The People's Perspective on Libertarian-Paternalistic Policies" (2018)
with Ariel Rubinstein
Journal of Law and Economics, 61, 311-333.

9. "Multi-dimensional Reasoning in Games: Framework, Equilibrium and Applications" (2019)
with Ariel Rubinstein
American Economic Journal: Microeconomics, 11 (3), 285-318.

10. “Turning-on Dimensional Prominence in Decision Making: Experiments and a Model (2022)
with Amnon Maltz
Managment Science, 68(8), 6075-6099.

11. "Intermittent Incentives to Encourage Exercising in the Long Run" (2023)
with Uri Gneezy and Eli Mograbi
Journal of Economic Behavior and Organization, 205, 560-573.

12. “Facebook, Social Comparison and Happiness: Evidence from a Quasi-Natural Experiment”  (2023)
with Ohad Barzilay and Maayan Perchick
Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 17 (4), Article 4.

13. "On the Relevance of Irrelevant Strategies" (2023)
with Benjamin Bachi and Amnon Maltz

Experimental Economics, 26, 1142-1184.


14. Multi‐Dimensional Reasoning in Competitive Resource Allocation Games:

Evidence from Intra-Team Communication” (2024)

with Stefan Penczynski

Games and Economic Behavior, 144, 355-377.


15. "Does communicating within a team influence individuals’ reasoning and decisions?" (2024)
with Kevin Grubiak and Stefan Penczynski
Experimental Economics, 27, 109-129.

16. "An Experimental Analysis of the Prize-Probability Tradeoff in Stopping Problems"
with Yair Antler
Review of Economics and Statistics (forthcoming)




Working Papers


"Is Doing Nothing an Option? Omission of the Do-Nothing Option in Consideration Set Formation"

with Shai Danziger and Raanan Keren

"Predicting Individuals' Contributions to a Public Good from their Pre-Decision Communication"

with David Hugh-Jones and Stefan Penczynski



Hebrew Articles

Let Game Theory Be? Calcalist, May 11th, 2009. (Hebrew version)

What does the public think about liberal paternalism? TheMarker, September 25th, 2015. (Hebrew version)

Government Interventions that Use Psychological Insights - Why Does it Bother Us? (2019)
Innovations in Management, 3, 1-9. (Hebrew version)

"No" to the Nudge culture. The Marker, March 21st, 2021. (Hebrew version)

When should we stop gambling? Globes, December 1st, 2022. (Hebrew version)

Strategic Thinking in Competitive Environments (2024)
Innovations in Management, 14, 21-33. (Hebrew version)




Haaretz, Feb 26, 2021. (Hebrew version)

Haaretz, Oct 1st, 2021. (Hebrew version)

The Marker, Aug 15, 2022. (Hebrew version)