Ayala Arad

Associate Professor
Head of the Solomon Lew Center for Consumer Behavior
Director of the Interactive Decision Making Lab
Coller School of Management
Tel Aviv University
Tel Aviv, 69978, Israel

Office: Recanati 413



1. "The Tennis Coach Problem: A Game-Theoretic and Experimental Study" (2012)
The B.E. Journal of Theoretical Economics (Contributions), 12 (1) , Article 10.

2. "Imprecise Datasets as a Source of Ambiguity: A Model and Experimental Evidence" (2012)
with Gabi Gayer
Management Science, 58 (1), 188-202.

3. "The 11-20 Money Request Game: A Level-k Reasoning Study" (2012)
with Ariel Rubinstein
American Economic Review, 102 (7), 3561-3573.

4. "Multi-Dimensional Iterative Reasoning in Action: The Case of the Colonel Blotto Game" (2012)

with Ariel Rubinstein
Journal of Economic Behavior & Organization, 84 (2), 571-585.

5. "Strategic Tournaments" (2013)
with Ariel Rubinstein
American Economic Journal: Microeconomics, 5(4), 31–54.

6. "Past Decisions Do Affect Future Choices: An Experimental Demonstration" (2013)
Organizational Behavior and Human Decision Processes, 121, 267-277.

7. "Avoiding Greedy Behavior in Situations of Uncertainty: The Role of Magical Thinking" (2014)

The Journal of Behavioral and Experimental Economics, 53, 17-23.

8. "The People's Perspective on Libertarian-Paternalistic Policies" (2018)
with Ariel Rubinstein
Journal of Law and Economics, 61, 311-333.

9. "Multi-dimensional Reasoning in Games: Framework, Equilibrium and Applications" (2019)
with Ariel Rubinstein
American Economic Journal: Microeconomics, 11(3), 285-318.

10. “Turning-on Dimensional Prominence in Decision Making: Experiments and a Model (2022)
with Amnon Maltz
Managment Science, 68(8), 6075-6099.

11. "Intermittent Incentives to Encourage Exercising in the Long Run" (Appendix) (2023)
with Uri Gneezy and Eli Mograbi
Journal of Economic Behavior and Organization, 205, 560-573.

12. "Does communicating within a team influence individuals’ reasoning and decisions?"
with Kevin Grubiak and Stefan Penczynski

Experimental Economics (forthcoming)


Working Papers

"On the Relevance of Irrelevant Strategies"
with Benjamin Bachi and Amnon Maltz


"An Experimental Investigation of the Prize-Probability Tradeoff in Stopping Problems"

with Yair Antler


Multi‐Dimensional Reasoning in Competitive Resource Allocation Games:

Evidence from Intra-Team Communication”

with Stefan Penczynski

“Facebook, Social Comparison and Happiness: Evidence from a Quasi-Natural Experiment” (Appendix)
with Ohad Barzilay and Maayan Perchick


Hebrew Articles

Let Game Theory Be? Calcalist, May 11th, 2009. (Hebrew version)

What does the public think about liberal paternalism? TheMarker, September 25th, 2015. (Hebrew version)

Government Interventions that Use Psychological Insights - Why Does it Bother Us? (2019)
Innovations in Management, 3, 1-9. (Hebrew version)