איריס סומך

ניהול טכנולוגיה ומידע

ד"ר שחר רייכמן

The Effect of Consumer Engagement on Mobile Consumption

Geva, T., Reichman, S., and Somech, I. 2017. "The Predictive Power of Engagement in Mobile Consumption," The International Conference on Information Systems (ICIS 2017), Seoul, South Korea

Geva, T., Reichman, S., and Somech, I. 2017. "The Predictive Power of Engagement in Mobile Consumption," Workshop on Information Technology and Systems (WITS) Feeder Event: Data Science Methods for Information Systems, Bar-Ilan University, Israel