Yoav Bar-Anan. A full professor in the school of psychological sciences, Tel-Aviv University. Recieved his BA (Psychology / Film and TV) and MA (Social Psychology) from Tel-Aviv University. Received his PhD in social psychology from the University of Virginia under the supervision of Timothy Wilson. He was a faculty in Ben-Gurion University for nine years before joining the Psychology Department at Tel-Aviv University in 2018. For research interests and research output, see this very website.

August 2023 - July 2024: Yoav is a visiting professor at London Business School, during his sabbatical

Google scholar        CV        OSF

Tzipi Dror. Tzipi graduated from Ben-Gurion University of the Negev with a B.A. in Psychology, Philosophy, and Art, and an MA in Clinical Psychology. She is currently a doctoral student in Social Psychology at Tel-Aviv University. She studies attitude formation (e.g., how people judge multi-featured objects, extinction in evaluative conditioning), indirect measures of judgment (e.g., using machine learning to improve their scoring), and gender (perception of the suffering that women experience as a result of gender inequality, and the relation between gender identity and well-being).


Sapir Keinan. Sapir received her B.Sc. in Psychology and Biology with an emphasis on neuroscience from Tel-Aviv University, and her M.A. in Clinical Psychology from Ben-Gurion University of the Negev. She is currently a doctoral student at Tel-Aviv university. She is broadly interested in how gender shapes individuals’ self-concept, indirect measurement of sexuality, and the effects of pornography consumption. Her present research focuses on the relationship between gender identity and sexuality using direct and indirect measures, and on investigating new approaches to measurement of mental associations.


Yahel Nudler. Yahel graduated from Reichman University with a B.A. in Psychology and is currently a master’s student at Tel-Aviv University in Social Psychology. Yahel is broadly interested in social cognition and evaluative conditioning (EC) in particular, mapping the self-knowledge (and its boundaries) that people have on the factors that influence their judgment and behavior, and also in motivation and decision-making. Yahel is also interested in motivation and implicit motivation in particular, the use of indirect evaluative measures to assess motivation and predict behavioral choices, and neuro-chemical aspects of the attachment system.

OSF      ResearchGate

Noga Segal Gordon. Noga Segal Gordon. Noga will soon receive her BSc. in computer science and psychology from Tel Aviv University. She is currently pursuing her M.A. in social psychology, in Tel Aviv University. Her current research examines scoring algorithms of indirect judgment measures. Her research interests are in combining multidisciplinary tools with advanced statistical methods for the benefit of research in social psychology


Lab Alumni

Anat Shechter