The name itself suggests that Evernote intends to let us maintain what we've saved/noted for a very long time. Google's Keep suggests the same thing. I expected to find that similar tools had names that hinted that our note taking isn't simply a way of ... well, let's say of taking note, but of something that lasts much, much longer. I didn't. Those two seem to be the only tools of this sort with names that hint at never losing anything. Personally, I don't have a problem with the vast majority of my notes getting lost beyond memory. I've got hundreds, or probably thousands, of notes I've made to myself - some digital, some on slips of paper. Though I may perhaps have thought that sometime beyond the immediate future I'd have use for most of these, the fact that I hardly ever access any of them suggests that I won't need them. And frankly, that makes sense. Often, rather than taking a note in order to keep a thought from ever escaping my mind, I do so in order to devote a couple of minutes to it, to distinguish it from others before and others yet to come. But only for those couple of minutes.