3   THE COMMUNICATION PROCESS
The discussion of the communication process begins with communication goals (see Figure 1 ) and proceeds by incorporating three inter-woven elements, as follows:
 the communication strategies for a given communication goal;
 the medium on which the message is transmitted;
 the form in which the information is packed into a message.
Although not necessarily sequential, they will be explained one by one in the sections that follow (Table 3 provides a glossary of all the process elements). Once the first two elements (goals and strategies) have been discussed, we will elaborate on the assumptions behind behavior and choice, and will use these to explain how goals affect the choice of strategies. The same rationale for choice is later used to explain how strategies affect the choice of message and medium, and how inputs affect the process (discussed in section 5).