After each of our children were born we not only became proud and happy parents. We also became a highly identifiable and accessible purchasing unit. Parents of newborns need numerous items in their homes: a college fund, life insurance, an encyclopedia, a vacuum cleaner that actually vacuums the dirt rather than spreads it around, and much, much more. And hospital and/or national insurance records somehow become available to just about everyone with a sales pitch. So the student trying to earn a bit of extra cash via telemarketing invariably phones you when you're trying to get some rest and makes you an offer that's hard to resist. What we have here is a prime example of pre-internet (or at least non-internet) focused marketing.

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