Yes, we've been there before.

Ah, portals. Yes, you've already read about them here. As expected, the excitement around them has died down, but the basic idea seems to reign: aim for the middle. In other words, give people access to lots of sports, weather, sites for purchasing things (and hey, let's not forget sex) and expect them to be satisfied. Yes, "specialty sites" spring up to fill in the gap, but it seems to me that the basic assumption, that most people won't think anything is amiss if your search tool doesn't find anything of particular interest and significance, is sadly proving itself accurate.

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