It would probably be incorrect to claim that YouTube represented an alternative to network television, but it's not too much of an exaggeration to claim that at one time it stood outside of that mainstream. But if at one point people seemed to be talking about a revolution, instead today we have short commercials on television that invite us to click into YouTube to see them in their entirety. Even with YouTube channels that established themselves outside of the mainstream media their goal seems to be to become part of that mainstream. Way back when the tables may have been turning, but now they seem to have turned full circle and we're back to where we started - the dominant media, rather than relinquishing ground to a technological upstart, have established their dominance in what once seemed outside their reach. Rather than simply turning, the tables seem to have merged.