The way of all Mom and Pops.

---

See's candies are today a subsidiary of Berkshire Hathaway, a conglomerate controlled by Warren Buffett. In earlier entrepreneurial times it was probably very common to give a family name to a new business, and today conglomerates maintain those names primarily to create the impression that we're still dealing with companies which have a human, rather than a technocratic, face.

---

Go to: Well, perhaps not entirely logically, or
Go to: Bad Netizenship.