Even a snippet can do the trick.
Only one line from a popular song will almost always bring us to a page with the
entire lyrics, and that page will also tell us who wrote, and who performed, that
song. Even when all we remember is a small part of a catchy phrase that shows
up in a promo that only slightly rings a bell, or in an advertisement, this is
often enough to lead us to the web site of the company whose name we can't remember,
or don't know. If we're trying to find the name of a company (or a place) but
all that comes to mind is the name of a competing company, or a nearby or similar
town, a search for the name we do know, along with some general search terms that
describe what the company does, can often lead us to the name we're looking for.
Sometimes even a shot in the dark with only a handful of
seemingly nondescript words is enough.
Go to: It depends on what we're searching for, or
Go to: Search Rules!