... and discover that nothing interesting is happening.

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The Playboy brand name has considerably less clout than it did when I was a kid, and apparently whatever clout it still has is swiftly diminishing. That's probably the reason that they're branching out into a social network. But it's probably also the reason that it's a closed social network. If we don't know what's happening inside that walled garden, we may even be tempted to think that it's something interesting, something that we might even want to be part of. It's a fair guess that were we able to actually take a peek inside we'd discover that the people already inside are asking themselves what they're doing there.

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Go to: The plain brown paper envelope column.