Well of course he's on that list too!

It's rather logical to assume that we're going to find on a once-again forwarded piece of mail a number of names that we found on the original. All of our address books are comprised of a cross section of the people whom we know, from various social and professional frameworks. My name is in the address book of a substantial number of people who deal with educational technologies in Israel, so that if a number of us receive a particular mailing, and only two or three of us pass it on to our own lists, I'll still receive a couple of additional copies of that letter.

But simply because this is so predictable, there's nothing particularly interesting about it. It's similar to adding "from me as well" to a mass-mailed seasonal greeting and then clicking on "reply to all". What's interesting is when we notice how the personal and the professional interact - when we realize that someone with whom we have a professional relationship turns out to be a social friend of someone with whom we're close. In a case such as this, it's no longer "well of course", but instead "who would have known!". And that's what's interesting.

Go to: The friend of a friend of a friend of ...