Continually evolving.


From an original portmanteau (and yes, we've been there before) of producer and consumer, the term has continued to develop, and today it derives an additional meaning from professional and consumer. A popular example is the family that used to be more than satisfied with the simple instamatic camera that shot family pictures, but that, as the technology improved, and prices went down, purchased a 35mm camera with a zoom lens and all the trimmings. And of course this trend continues with inexpensive software that permits us to do professional cropping and editing from our desktops.

When I think of prosumers, however, I still envision the merging of production and consumption.



Go to: How many prosumers can fit on the head of cyberspace?