Fifteen seconds might even be a good deal.
It's probably a rather simple mathematical extrapolation.
Let's say that an average blogger is online for ten hours out of every day (yes,
that assumes that he or she no longer has a family and has stopped eating, and
doesn't even watch television, let alone hold a job, but let's be large about
this). That's 600 minutes a day, 18,000 minutes a month, 216,000 minutes a year.
In his August, 2005 State
of the Blogosphere, David Sifri tells us that at the end of July, Technorati
was tracking over 14.2 million weblogs, and over 1.3 billion links
Without factoring in the continued increase in the number of blogs, if we give
our "average" web surfer one minute to visit each blog, he or she is
going to need almost seventy years to view them all.
And since that most certainly is NOT going to happen, that means that if there's
any chance that your blog is going to be visited by anyone, either you're going
to have to be discovered by someone who knows how to advertise you, or you're
going to have to find some trick way of getting some press coverage.
Which is pretty much what's happening all the time. Blogs (and more "traditional"
sites) specialize in keeping us up to date with the latest trends, the catchy
ideas, the colossal flubs that are worth viewing. Sometimes it's the kid who inadvertently
posts a dumb photo of himself that gets passed around in cyberspace, and sometimes
it's the overzealous newbie who invites us to his website, and sometimes it's
a purposeful effort to draw attention. With almost all of these, they generate
little more than the proverbial fifteen minutes.
For the rest of us, as long as we don't make absolute fools of ourselves, we can
post whatever we want, secure in our anonymity.
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