... but actually take a look? 
When the mainstream newspapers first started reporting about interesting web sites, 
many of them didn't include the URLs of those sites in their reports. It was as 
though what they were reporting was so strange and foreign that there was no expectation 
that we might want to learn about it first-hand, or that we might know how. Today, 
if we read a newspaper article that mentions a site but doesn't give us the URL 
it's a good guess that the newspaper probably assumes that we know how to find 
it by ourselves.
Of course even in these super-connected times there are addresses which may be 
difficult to type out (or remember), and there are many people who type with errors. 
Perhaps this is the reason that on a least a few occasions, instead of giving 
out an exact URL, I've heard people explain "run a search on Google for .... 
Our site will be among the first few that come up".
Go to: Who cares?