Getting in on the act.

A Google search on "content is king" and "web" or "internet" brings up about 85,000 hits. A similar search with "content is everything" gives us an additional thousand. There are probably numerous other possible search terms, but I limited myself to these.

And they were more than enough to give me material to write about, though not necessarily understand. Along with a very substantial number of dull columns that very predictably tell us that we should find something to sell that others are going to want to buy, I discovered a recent article (April, 2005) titled SearchTHIS: Search is Over, Content is King. It certainly sounded like the sort of thing I was looking for, but as I read it, more than once, I found myself wondering if it was in English:

There’s a battle being waged on the interactive targeting front. No, it’s not the adware vs. spyware dilemma; that’s a matter for Capitol Hill. The online siege I am referring to is the ongoing and evolving battle advertisers face when trying to establish parameters for beyond-the-box targeting.

In this mini-war there are two opposing forces, standing on opposite sides of the audience-targeting battlefield: the behavioral targeting freedom fighters and the contextual armada. Both present valid and strong arguments for reaching audiences with sought-after messaging within critical desired action time frames. Unfortunately, comparative results data arguing for either side remains largely inconclusive.

Frankly, it sounds pretty interesting, but I can't figure out what it's about.

Go to: Content? Did somebody mention content?