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Leah Borovoi לאה בורובוי – |
Education
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2004 –Submitted 2009 |
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2001 - 2004 |
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1997 -
2000 |
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Research Projects
PhD Subject: The Impact of Goal Vagueness and Regulatory Fit on
Interpretation of Feedback, Emotions, Commitment and Persistence.
The main idea of my PhD study was that feedback on progress
has two functions: Firstly, it supplies information on the discrepancy between
the current state and the target point and on its reduction rate. Secondly,
feedback affects expectancy and self-efficacy. I focused on how the vagueness /
concreteness of an individual’s goal determines whether the received feedback
is interpreted in terms of the first or the second function. This
interpretation in turn determines goal-related affect and how positive and
negative feedback affects motivation and persistence. In order to investigate
this question I applied various methodologies from scenarios to laboratory
experiments and employed various contents (e.g., social perception, creative
tasks, diet, academic settings etc).
Thesis Subject: The Effect of Future Temporal Perspective on Information
Search and Memory Errors
Construal Level Theory (Liberman, & Trope, 2008)
proposes that psychological distance from a decision changes the way
individuals perceive this decision. People tend to perceive more
psychologically distant decisions on a higher level, using more abstract,
generalized representations. Thus, whereas representations of near-future
events are rich in details, representations of distant-future events omit
secondary features. Professor Nira Liberman and I examined both temporal and
social psychological distance. In a memory experiment, I have predicted and
shown that people forget which attribute belonged to which alternative, but do
not have a higher total of memory errors when confronted with a decision for the
more distant future. I predicted and showed that when confronted with a distal
decision, people search information within attributes, across alternatives, but
when confronted with a proximal decision, they prefer to search within
alternatives, across attributes. In addition, I have also examined the
influence of psychological distance on primary and secondary emotions, on
counterfactual thinking, on hindsight bias, on consumer choice, and on choice
among enriched and impoverished options.
Project Implicit
The best known measure of automatic attitudes is the
Implicit Association Test. Professor Brian Nosek
has developed Project Implicit, a website that demonstrates the
task. I am responsible of the Russian Section of Project Implicit. I work in collaboration
with Yoav bar Anan, who is responsible for the Israeli section of Project Implicit. I have analyzed how
implicit (hidden) and explicit (conscious) attitudes towards
Conference Talks
May 2010 The role of emotional regulation
in trust. Poster accepted to the 4th international SDT Conference at
Feb 2010 Understanding Explicit and Implicit
Attitudes towards
Jan 2010 Implicit and Explicit Attitudes
Towards Israel: Different people, different times. Paper presented at
Research Day at
June 2009 Perceptions of native
Israelis and Russian immigrants: Concepts Structure. Paper presented at 8th
annual meeting of the Israeli Language and Society Association
March 2009 The effect of temporal and social
distance on information search strategies and memory errors. Paper presented at APESA Meeting
at the
Sept. 2008 The effect of highly positive and highly
negative unavailable alternatives on the value of near and distant future menus. Paper presented at IAREP/SABE
World Meeting 2008 at LUISS in
July 2008 Construal level, framing of
decisions and enriched or impoverished options. XIII International Conference on the
Foundations and Applications of Utility, Risk and Decision Theory, FUR,
Barcelona, Spain
Dec. 2006 The effect of temporal perspective on decision
making strategies, memory and decisions. Paper presented at Affect, Motivation
and Decision Making International Conference, The Dead Sea,
Oct. 2004 The effect of attractive but
unavailable alternatives on the value of near and distant future menus. Paper presented at the Annual
Conference of the Israeli Society for Cognitive Psychology, Bar Ilan University
Seminar Invited Presentations
Sept. 2008 Implicit and explicit attitudes towards Israel
before, during, and after the Second Lebanon War. IZS, Jerusalem
2006 Information search, memory and
decision making in a temporal perspective, Seminar of Decision Making and Economic
Psychology Center, Beer Sheba
2005 Timing and construal level
in decision making, Seminar of Social Psychology Department, Tel Aviv
University.
Papers in Preparation
Borovoi, L., Liberman, N., & Trope, Y. (under revise and resubmit in JDM).
The effect of attractive but unavailable alternatives on the value of near and
distant future menus.
Borovoi, L., Liberman, N., & Trope, Y. (final stage of preparation). The
effect of temporal and social distance on information search strategies and
memory errors.
Borovoi, L., Liberman, N., Eyal, T., & Trope, Y. (final stage of
preparation). The effect of highly positive and highly negative unavailable
alternatives on the value of near and distant future menus.
Implicit and explicit attitudes towards
The effect of psychological distance on counterfactual thinking
The effect of psychological distance on trust game and hindsight bias
Teaching Experience
2009 - Today
Lecturer in Levinsky Colledge of Education on development psychology and
psychopathology
2007 - Today
Open University, Department of Psychology. Undergraduate research projects
supervisor. I supervise students in the following seminars:
• Judgment and Decision Making
• Psychology of Intuitive Judgment
• Attitudes and Persuasion
• Cross Cultural Psychology
• Dreams and Visual Imaging
• Sleep and Dreams
• Psychology of Holocaust
2006 - 2007
2005-2006
Employment
2009 -
The Adelson Institute Scholarship Program for Democracy
Studies in the Middle East
2007 - 2008
Research Fellow in the Political Institute of Zionist Strategies. I worked for the former Chief of
Staff Moshe (Bogi) Yaalon in research considering educational
projects.
2006 - Today (freelancer)
Keinan Sheffy Institute. Psychologist specializing in human resources and
personnel selection.
2005-2007
Mediton-Adam Institute. Diagnostic Psychologist specializing in testing driving
capability and screening for psychopathology
Army Service
2000 - 2003
Research Officer in the Department of Behavioral Science. I wrote working
papers specializing in motivational and cross cultural issues (under the
supervision of lieut. col. Hadas Ben Aliahu).
Research Officer in the Department of Safety. I wrote working papers
specializing in accidents' investigations and research methods (under the
supervision of major Uzi ben Shalom).
Working Papers
2010
Exposure to Israeli Flag influences Stereotypes of native Israelis and Russian immigrants.
At the final stages of revision for the
Implicit
2008
Boosting motivation to serve in the IDF field units among Russian immigrants.
Paper submitted to the Institute of Zionist Strategies
2003
Literature review of parental influence on motivation to serve in the IDF.
Paper submitted to the IDF Department of Behavioral Science
Literature review of cultural influence on motivation to serve in the IDF.
Paper submitted to the IDF Department of Behavioral Science
2001
Literature review of Secondary Analysis Methodology. Paper submitted to the IDF
Department of Safety
Seminar works submitted
under my supervision to the Open University
My current experiments on the web
http://trustgamez.appspot.com/list
Courses and Work Shops
Hierarchal Linear Model
MATLAB
Psychodiagnostics with Dr. Avi Saruf
Forensic Psychology
Temporal Distance and Decision Making with Prof. Gal Zilberman
Motivation with Prof. Ayelet Fishbach
Counterfactual thinking and Regret
German Language (one semester)
Extracurricular
I play intellectual games in Tel Aviv League. I can be seen on TV ("1 against 100", "word game" etc.) from time to time.
Research interests
Psychological Distance, Motivation, Judgment and Decision Making, Memory,
Implicit Attitudes, Emotions, Meta-Cognition, Interpersonal Perception,
Information Search, Cultural Psychology. Application of psychological
Theories to Safety Research.
