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Leah Borovoi, PhD לאה
בורובוי –
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Education
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2004 –2010
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Tel Aviv University,
Department of Social Psychology. PhD in Social Psychology. |
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2001 - 2004 |
Tel Aviv
University, Department of Social Psychology. MA in Social Psychology. Summa
Cum Laude |
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1997 - 2000 |
Hebrew University,
Department of Psychology & Department of Management. BA in Psychology
& BA in Management. Cum Laude |
Current research
interests:
Comparison
Induced Distortions. Mentor: Jessica Choplin, De Paul
University of Chicago
Academic projects:
PhD Subject: The
Impact of Goal Vagueness and Regulatory Fit on Interpretation of Feedback,
Emotions, Commitment and Persistence.
The main idea of my PhD study was that feedback on progress
has two functions: Firstly, it supplies information on the discrepancy between
the current state and the target point and on its reduction rate. Secondly,
feedback affects expectancy and self-efficacy. I focused on how the vagueness /
concreteness of an individual’s goal determines
whether the received feedback is interpreted in terms of the first or the
second function. This interpretation in turn determines goal-related affect and
how positive and negative feedback affects motivation and persistence. In order
to investigate this question I applied various methodologies from scenarios to
laboratory experiments and employed various contents (e.g., social perception,
creative tasks, diet, academic settings etc).
Thesis Subject: The Effect of Future Temporal Perspective on Information
Search and Memory Errors
Construal Level Theory (Liberman,
& Trope, 2008) proposes that psychological distance from a decision changes
the way individuals perceive this decision. People tend to perceive more
psychologically distant decisions on a higher level, using more abstract,
generalized representations. Thus, whereas representations of near-future
events are rich in details, representations of distant-future events omit
secondary features. Professor Nira Liberman and I examined both temporal and social
psychological distance. In a memory experiment, I have predicted and shown that
people forget which attribute belonged to which alternative, but do not have a
higher total of memory errors when confronted with a decision for the more
distant future. I predicted and showed that when confronted with a distal
decision, people search information within attributes, across alternatives, but
when confronted with a proximal decision, they prefer to search within
alternatives, across attributes. In addition, I have also examined the
influence of psychological distance on primary and secondary emotions, on
counterfactual thinking, on hindsight bias, on consumer choice, and on choice
among enriched and impoverished options.
Project Implicit
The best known measure of automatic attitudes is the
Implicit Association Test. Professor Brian Nosek has developed Project Implicit, a website that demonstrates the task. I am
responsible of the Russian Section of Project Implicit. I work in collaboration with Yoav bar Anan, who is responsible for the Israeli section of Project Implicit. I have analyzed how implicit
(hidden) and explicit (conscious) attitudes towards Israel among Israelis have
changed before, during and after the Second Lebanon War. The results have shown a high explicit preference
for Israel during the war, but not after the war. In contrast, there was a
steep decline in hidden preferences for Israel during, but not after the war. I
have found significant age, gender and other demographical differences.
Papers
Borovoi, L., Liberman, N.,
& Trope, Y. (2010). The effects of attractive but
unattainable alternatives on the attractiveness of near and distant future
menus. Judgment and Decision Making, 5 (2),
102–109.
Borovoi,
L., Liberman, N., & Trope, Y. (xxxx). The effect of temporal and
social distance on information search strategies. Submitted to
publication in Journal of Experimental Psychology: Learning, Memory, and
Cognition
Borovoi, L., Assor, A.,
Shapiro-Pavlovsky, A., & Tirosh., V. (xxxx). The effect of emotional regulation
style on unrealistic optimism. Under revise and resubmit in Judgment and
Decision Making
Borovoi, L. (2010). The Significance
of the Israeli Flag in the Development of the Attitudes of Israeli-Born
Children Toward Olim from
the Former Soviet Union. Position paper published by the IZS.
Borovoi,
L., & Raz-Mamashina, M. (2010). Comparing
measures of Implicit and Explicit Attitudes towards Israel during and after the
Second Lebanon War. Position paper
published by the IZS.
Borovoi,
L., Liberman, N., Eyal, T.,
& Trope, Y. (2008). Psychological distance, framing and enriched vs.
impoverished alternatives. Unpublished manuscript.
Conference Talks
January 2012 The significance
of the Israeli flag in struggling stereotypes about immigrants from the Former
Soviet Union. Paper presented at the We, the flag and the symbol" conference,
Israel.
August 2011 The influence of psychological distance on choosing between
enriched and impoverished options. Paper presented at the 23rd
Subjective Probability, Utility, and Decision Making Conference at Kingston
University London.
May 2011 The meaning of "not being Fryer" syndrome is
Israeli culture. Paper presented at the Learning and Language in Changing
Society conference, Israel
Oct. 2010 The influence of emotional regulation style on optimism for
positive and negative events. Poster presented at the Conference in honor of
the contribution of immigrant scientists.
May
2010 The influence of emotional regulation style on performance
in Emotional Stroop task with facial expressions and
emotional words. Paper presented at the 4th international SDT
Conference at Ghent University in Belgium.
May
2010 The role of emotional regulation in unrealistic optimism.
Poster presented at the 4th international SDT Conference at Ghent
University in Belgium.
March 2010 Comparing measures
of Implicit and Explicit Attitudes towards Israel during and after the Second
Lebanon War. 14th Meeting of Israeli
Communication Association.
Feb 2010
Understanding
Explicit and Implicit Attitudes towards Israel. Paper
presented at the 41th meeting of Israeli Sociological Society.
Jan 2010
Implicit and Explicit Attitudes Towards Israel: Different people, different times. Paper
presented at Research Day at Levinsky College.
June
2009 Perceptions of native
Israelis and Russian immigrants: Concepts Structure. Paper presented at 8th
annual meeting of the Israeli Language and Society Association
March 2009
The effect of temporal and social
distance on information search strategies and memory errors. Paper presented at APESA Meeting at the University
of Haifa
Sept. 2008
The effect of highly positive and
highly negative unavailable alternatives on the value of near and distant
future menus. Paper presented at
IAREP/SABE World Meeting 2008 at LUISS in Roma, Italy
July 2008
Construal level, framing of
decisions and enriched or impoverished options. XIII International
Conference on the Foundations and Applications of Utility, Risk and Decision
Theory, FUR, Barcelona, Spain
Dec. 2006
The effect of temporal perspective on decision
making strategies, memory and decisions. Paper presented at Affect, Motivation
and Decision Making International Conference, The Dead Sea, Israel
Oct. 2004
The effect of attractive but
unavailable alternatives on the value of near and distant future menus. Paper presented at the Annual Conference of the
Israeli Society for Cognitive Psychology, Bar Ilan
University
Seminar Invited Presentations
Dec. 2010 The
influence of psychological distance on information search strategies, memory
errors and choice. Faculty seminar the New School of
Psychology at the Interdisciplinary Center (IDC) Herzlyia
Sept. 2008 Implicit and explicit attitudes towards Israel before,
during, and after the Second Lebanon War. IZS, Jerusalem
2006 Information search, memory and
decision making in a temporal perspective, Seminar of Decision Making and Economic Psychology
Center, Beer Sheba
2005 Timing and construal level
in decision making, Seminar of Social Psychology Department, Tel Aviv
University.
Courses taught
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Survey Methodology ·
Introduction to Psychology ·
Developmental Psychology ·
Research Methods ·
Psychopathology (via internet) |
Student Projects Supervised
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Army Service
2000 - 2003
Research Officer in the Department of Behavioral Science. I wrote working
papers specializing in motivational and cross cultural issues (under the
supervision of lieut. col. Hadas Ben Aliahu).
Research Officer in the Department of Safety. I wrote working papers
specializing in accidents' investigations and research methods (under the
supervision of major Uzi ben Shalom).
Seminar works submitted under my supervision to the Open
University
Computer skills: E-Prime, MatLab, SPSS, advanced knowledge in Excel, PowerPoint,
Java, JavaScript, HTML, C++ etc. I have an advanced knowledge in statistical
methods and running web based experiments. .
Extracurricular
I play intellectual
games in Tel Aviv League. I can be seen on TV - "1 against 100", "word game" etc. from time to time.
My articles about parenting are published in “Maariv
Research interests
Psychological Distance, Motivation, Judgment and Decision Making, Memory,
Implicit Attitudes, Emotions, Meta-Cognition, Interpersonal Perception,
Information Search, Cultural Psychology. Application of
psychological Theories to Safety Research.