Tau News
Tel Aviv University News, Fall 1996

TAU to Get Synagogue
A Lord at Megiddo
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Patient, Smell Thyself









Patient,
Smell Thyself

By Steve Mirsky

Worried that you have bad breath? Unless vultures are actually circling your mouth, there's good news. The problem may not be your breath at all, but your personality.

Researchers at TAU decided to study just how bad the breath really was of 38 people whose concerns about their oral malodor drove them to seek medical attention. The researchers, led by Prof. Mel Rosenberg and Dr. Ilana Eli of the Maurice and Gabriela Goldschleger School of Dental Medicine, Sackler Faculty of Medicine, published the results in a recent issue of Psychosomatic Medicine. Sixteen patients had themselves come to the conclusion that they had a problem. Another 12 were driven to this conclusion -- they claimed that others had complained. The last 10 were getting input from both sides, having decided for themselves that they reeked but having also found the telltale gift-wrapped bottle of mouthwash in their desk drawer.

As part of the study, the 38 subjects rated their own breath on a scale of zero to 10, where zero was presumably something like minty roses and 10 must have been whatever Linda Blair ejected onto the priest in The Exorcist that made him lose his faith. They also mouth breathed from a distance of 10 centimeters right into the face of an "odor judge," who similarly rated the scent from zero to 10. To put the whole thing in perspective, the odor judge produced a baseline bad-breath value by assigning a rank for a control sample: dung based fertilizer. The study subjects likewise rated the fertilizer, to prove that they did not suffer from anosmia -- loss of sense of smell.

When the dust settled and the bodies were carted off, the ratings got analyzed, leading to some fascinating insights. Both the odor judge and the subjects rated the fertilizer at about nine on the stink scale. But whereas the odor judge rated the subjects on average to be far closer to mint than to manure, at 2.7, the study group assigned itself an average score suitable to grow a decent corn crop with--6.7.

Because the patients completed a psychological profile, the researchers were able to note higher than normal values for interpersonal sensitivity and obsession compulsion. Increased interpersonal sensitivity may cause some to blame breath for their “self-consciousness and negative expectations regarding interpersonal communications,” the study states, whereas obsession-compulsion can lead to “increased involvement with personal hygiene in general and with oral odors in particular.” Either way, it may be of some comfort to know that bad breath, unlike beauty, may be in the mind of the nose holder.

Reprinted by kind permission of the author from the August 1996 issue of Scientific American.